Positive meetings with investors, distributors and production resources in Germany and France present opportunities for expanding US operations of AAP to international markets including Latin America and Japan. Euromonitor reports the up-trend in pet care spending has increased exponentially during the last five years. Industry media attribute the expanding world pet market to the global humanization of pets -- research shows that more than half of all dog owners sleep with their pets.
"While North America is the largest ($56.7B) pet products marketplace servicing 78 million dogs, it is also the most mature pet products market," commented Barry Schwartz, CEO, AAP. "To fully realize the potential of our innovative lines of wellness products we will look to the expanding global marketplace ($24B) to leverage our brand's unique franchise and retail footprint with the other 80 million dogs of Europe, Japan, Russia and Brazil."
Within the pet product sector, industry analysts indicate that consumer preferences for premium and super-premium all-natural products offering specific wellness benefits are seeing and will continue to see the greatest growth. Pet owners are highly receptive to products and services that replicate the ones they use themselves. AAP's new PAWtizer™ is a perfect example of a human product mirrored for pet use.
Lisa Bershan, AAP President acknowledged, "We have a super sales team and first to market innovations. Offering our lines of wellness product firsts will get us in the door and customer loyalty will certainly keep us there."
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